Partly, with limits. Up to 2 users, no credit card: contacts, companies, deals and activities. Beyond that, the Starter plan costs €20 a month. Twenty does the same thing for free, in open source.

Is Twenty really free?

Yes. Twenty is open source: the code is public and installing it costs nothing. At most you pay for hosting if you put it on a server, often a few euros a month. HubSpot, on the other hand, costs €20 a month.

Do I need to code to install Twenty?

No. The level is intermediate and the install takes about 30 minutes with the prompt from the page: Claude does the work, you answer its questions.

How is it different from HubSpot?

Twenty does most of what HubSpot does, without a subscription, and your data stays with you. The point by point comparison is on the page.

Yes. With an open source tool installed on your side, your files stay on your machine or your server. Nobody can close your account or change the price.

Free alternative

Free alternative to HubSpot

HubSpot costs €20 a month. Twenty does the same job for free, in open source: you install it on your machine or a small server, and you stop paying.

Public entry price, taken from HubSpot’s website (hubspot.com). Over a year, that is €240 that stays in your pocket.

How much does HubSpot cost in 2026?

HubSpot’s public plans, checked on 7 October 2026 on hubspot.fr.

Free
€0
Up to 2 users, no credit card: contacts, companies, deals and activities.
Starter
€20 a month
Per seat. On a limited time offer: €10 a month, or €7 paid yearly.
Professional
€100 a month
Per seat. €90 a month paid yearly, plus a required onboarding package.
Enterprise
€175 a month, billed yearly
Per seat, plus a required onboarding package.

Prices in euros for the whole HubSpot platform: sales, marketing and customer service. See the official pricing page ↗

What replaces HubSpot

The main alternative

Twenty

🟡 Intermediate⏱️ ~30 min to installSave €20/mo

Twenty is an open source CRM that replaces Salesforce or HubSpot, and that you build your way. On top of People, Companies and Opportunities, you create your own objects (case, mission, job site, application), with their fields, relations, table or kanban views and dashboards. Your Gmail or Outlook emails and calendars sync onto the records, workflows automate follow-ups, and an API connects everything to your website, Stripe or your automations. AGPL licensed, it installs on your own machine with Docker Compose, for free and with unlimited users. If you would rather host nothing, their cloud costs about €8 per user per month. Good to know: SSO and row-level permissions require a paid licence.

Loucash’s verdict on Twenty

9/10

It is the CRM I use every day, and the one I install for my clients when they want a CRM that fits the way they sell rather than the other way round. With Salesforce or HubSpot, you pay per user and bend to their objects. With Twenty, you create your own: a Training case object with its stages, a Mission object with its deposit and next action, a kanban view for each, all without code. My calls file themselves into the right record through the API. What I like: how fast the project moves (a release a week), the interface that looks like Notion rather than software from 2005, the email and calendar sync, the AI agents wired to your data, and the licence that lets you install everything at home for zero euros. What may bite: you need a server (2 GB of RAM minimum) and someone to update it, even if the prompt handles it. It is not a marketing hub: no email campaigns or landing pages like HubSpot Marketing, for that there is Plunk in the library. And the API has its quirks when you automate finely (rich text notes, links between tasks and custom objects): count on an evening to tame it.

Who it is for: You sell, train or follow up clients, you pay Salesforce or HubSpot per seat, and you want a CRM that fits your business, hosted at home. If you mostly want an email marketing tool, look at Plunk.

See the full page →See the tool ↗

The prompt that installs Twenty

Paste this prompt into Claude: it checks the repository, asks you its questions and installs the tool step by step.

Je veux installer Twenty (CRM open source, dépôt GitHub twentyhq/twenty, site twenty.com) à la place de Salesforce, sur mon propre serveur. Demande-moi d'abord où je veux l'héberger (un VPS Linux que j'ai déjà, ou ma machine pour tester) et le nom de domaine que je veux lui donner. Puis guide-moi pas à pas en suivant la doc officielle docs.twenty.com/developers/self-host/capabilities/docker-compose : installe Docker si besoin, lance le script d'installation en une ligne qui prépare le fichier .env et le docker-compose.yml (génère la clé de chiffrement et le mot de passe PostgreSQL, renseigne l'URL publique du serveur avec mon domaine), démarre les conteneurs, et mets un reverse proxy avec HTTPS devant le port 3000. Ensuite fais-moi créer mon espace de travail, puis un objet sur mesure adapté à mon activité (demande-moi ce que je vends et à qui) avec un champ Étape et une vue kanban. Termine par la connexion de ma boîte mail et de mon agenda, et explique-moi comment mettre à jour Twenty sans perdre mes données : sauvegarde du volume PostgreSQL d'abord, puis changement de version.

Review the GitHub repository and check whether it is safe to install given my machine and my infrastructure. Ask me as many questions as possible, using widgets, to clarify my request and be as precise as you can.

Frequently asked questions

How much does HubSpot cost?: Free: €0; Starter: €20 a month; Professional: €100 a month; Enterprise: €175 a month, billed yearly. Prices checked on 7 October 2026 on hubspot.fr.
Is HubSpot free?: Partly, with limits. Up to 2 users, no credit card: contacts, companies, deals and activities. Beyond that, the Starter plan costs €20 a month. Twenty does the same thing for free, in open source.
Is Twenty really free?: Yes. Twenty is open source: the code is public and installing it costs nothing. At most you pay for hosting if you put it on a server, often a few euros a month. HubSpot, on the other hand, costs €20 a month.
Do I need to code to install Twenty?: No. The level is intermediate and the install takes about 30 minutes with the prompt from the page: Claude does the work, you answer its questions.
How is it different from HubSpot?: Twenty does most of what HubSpot does, without a subscription, and your data stays with you. The point by point comparison is on the page.
Do I own my data?: Yes. With an open source tool installed on your side, your files stay on your machine or your server. Nobody can close your account or change the price.

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